Integrated e-commerce : demystify and optimize (French training)

THE JANUARY 6 AND 13 SESSION IS FULL - PLEASE CHOOSE AMONG THE OTHER DATES AVAILABLE

Online shopping is the new way for consumers to shop. Learn the basics about e-commerce, and get the most out of it.

In 2020, e-commerce has become a must-have for sales companies because of the significant changes in the way consumers are informed and buy. Discover the basics of e-commerce, including how to maximize the reach and impact of your transactional site in order to reach your target customers.

This training will cover topics such as:

  • What is integrated e-commerce?
  • The main components of integrated e-commerce.
  • The electronic behaviour of your customers.
  • E-commerce integrated databases.
  • Media placement and digital advertising.
  • The aesthetics of a website and its usefulness.
  • Search engines such as Google and Bing.
  • Social networks as an essential component of e-commerce.
  • Mobility, a growing usage trend by your cutomers.

Who is the training for :

Employees and managers of Eastern Ontario SMEs

Learning objectives:

  • Develop an integrated e-commerce strategy.
  • Understand the essential components of e-commerce.
  • Improve sales through a winning e-commerce strategy.

Key competencies acquired:

At the end of the training, you will be able to :

  • Organize or restructure an e-commerce strategy through inspiring and effective websites.
  • Effectively use search engines to understand your customer's electronic behavior.
  • Use social networks as an essential e-commerce tool.
  • Get known through a digital campaign via digital media placement platforms such as Linked In and Facebook.
  • Integrate mobility and smart technologies into your product and service offering.
  • Know how to use Google Analytics to optimize your advertising and electronic media placements.

Benefits for you and your company: 

  • Personalized training approach;
  • Visibility and promotional plan for your business or organization;
  • Rebates, bonuses and access to priviledged resources;
  • Training on customer service also available.

Training dates for e-commerce training

These trainings are made available thanks to funding received by the Ministry of Francophone Affairs of Ontario.

 Logo Ontario

Event Properties

Event Date 01-06-2021 9:00 am
Event End Date 01-13-2021 4:00 pm
Capacity 25
Location On-Line
Categories Workshops for employers

Speakers

MartinSavard

Professeur en marketing, consultant et conférencier international

Professeur en marketing à l’Université du Québec en Outaouais au campus de St-Jérôme, Martin Savard a préalablement été professeur de marketing à l'École des sciences de la gestion de l'Université du Québec à Montréal pendant cinq ans et chargé de cours pendant plus de huit ans dans cette institution.


Il est un formateur et un consultanat chevronné spécialisé en service à la clientèle, relation de service client et analytique d'affaires par les bases de données. Il travaille en tant que formateur et consultant avec des petites, moyennes et grandes entreprises dans divers domaines d'affaires depuis plus de 24 années.


Sa vaste expérience auprès d'entreprises situées au Canada, aux États-Unis, en Europe et en Afrique a eu comme conséquence une offre de formations axées vers la pratique et des applications concrètes. Ses projets de consultation sont axés vers la création de stratégies marketing de rétention et d'acquisition de clientèle profitables. Ses projets de recherche mettent l'accent sur les concepts de segmentation et de prédiction de comportements de clients qui créé de la valeur économique pour les entreprises.